/* =============================================
   THE BRAND WELL — BRAND CLARITY AUDIT PAGE
   Matching clarity.thebrandwell.com branding
   ============================================= */

:root {
  --black: #111111;
  --dark: #1a1a1a;
  --dark-2: #222222;
  --cream: #f0ede8;
  --cream-dark: #e5e0d8;
  --white: #ffffff;
  --orange: #e8400a;
  --orange-hover: #d13509;
  --text-dark: #1a1a1a;
  --text-body: #444444;
  --text-muted: #888888;
  --text-light: rgba(240, 237, 232, 0.75);

  --font-display: 'Barlow Condensed', 'Arial Narrow', sans-serif;
  --font-body: 'Barlow', Arial, sans-serif;

  --max: 1100px;
  --nav-h: 68px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  background: var(--cream);
  color: var(--text-body);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  padding-bottom: 60px; /* space for sticky bar */
}

.container { max-width: var(--max); margin: 0 auto; padding: 0 2rem; }
a { color: var(--orange); text-decoration: none; }
a:hover { text-decoration: underline; }
p { margin-bottom: 1rem; }
strong { color: var(--text-dark); }

/* ===================== LABELS ===================== */

.section-label {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
  display: flex;
  align-items: center;
  gap: 0.5rem;
}

.section-label::before {
  content: '';
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--orange);
  border-radius: 50%;
  flex-shrink: 0;
}

.section-label-dark {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
  display: flex;
  align-items: center;
  gap: 0.5rem;
  border-left: 3px solid var(--orange);
  padding-left: 0.6rem;
}

.section-label-red {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1rem;
  text-align: center;
  position: relative;
  display: block;
}

.section-label-red::after {
  content: '';
  display: block;
  width: 32px;
  height: 2px;
  background: var(--orange);
  margin: 0.4rem auto 0;
}

/* ===================== TYPOGRAPHY ===================== */

h1, h2, h3, h4 {
  font-family: var(--font-display);
  text-transform: uppercase;
  line-height: 1.05;
  letter-spacing: 0.01em;
}

h1 { font-size: clamp(2.4rem, 5vw, 4rem); font-weight: 800; }
h2 { font-size: clamp(1.8rem, 3.5vw, 2.8rem); font-weight: 800; margin-bottom: 1.25rem; }
h3 { font-size: 1.3rem; font-weight: 700; margin-bottom: 0.6rem; }
h4 { font-size: 1rem; font-weight: 700; margin-bottom: 0.4rem; letter-spacing: 0.05em; }

.accent { color: var(--orange); }

/* ===================== BUTTONS ===================== */

.btn-primary {
  display: inline-block;
  background: var(--orange);
  color: var(--white);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.95rem;
  padding: 0.9rem 2rem;
  border-radius: 4px;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
  margin-top: 1.25rem;
}

.btn-primary:hover {
  background: var(--orange-hover);
  transform: translateY(-1px);
  text-decoration: none;
  color: var(--white);
}

.btn-full { display: block; text-align: center; width: 100%; }

.btn-ghost {
  display: inline-block;
  background: transparent;
  color: var(--white);
  border: 2px solid rgba(255,255,255,0.3);
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.95rem;
  padding: 0.9rem 2rem;
  border-radius: 4px;
  text-decoration: none;
  transition: border-color 0.2s, background 0.2s;
  margin-top: 1.25rem;
}

.btn-ghost:hover {
  border-color: var(--white);
  background: rgba(255,255,255,0.08);
  text-decoration: none;
  color: var(--white);
}

/* ===================== NAV ===================== */

.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 200;
  height: var(--nav-h);
  background: var(--cream);
  border-bottom: 1px solid var(--cream-dark);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 2rem;
}

.nav-logo {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 800;
  color: var(--dark);
  text-decoration: none;
  letter-spacing: 0.05em;
}

.logo-accent { color: var(--orange); }

.nav-links { display: flex; align-items: center; gap: 1.5rem; }

.nav-link {
  font-size: 0.9rem;
  font-weight: 500;
  color: var(--text-body);
  text-decoration: none;
}

.nav-link:hover { color: var(--orange); text-decoration: none; }

.btn-nav {
  background: var(--orange);
  color: var(--white);
  font-size: 0.85rem;
  font-weight: 600;
  padding: 0.55rem 1.25rem;
  border-radius: 4px;
  text-decoration: none;
  transition: background 0.2s;
}

.btn-nav:hover { background: var(--orange-hover); text-decoration: none; color: var(--white); }

/* ===================== HERO ===================== */

.hero {
  background: var(--dark);
  padding: calc(var(--nav-h) + 60px) 0 80px;
}

.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
}

.hero-headline {
  color: var(--white);
  margin-bottom: 1.25rem;
}

.hero-sub {
  color: var(--text-light);
  font-size: 1rem;
  max-width: 480px;
  margin-bottom: 0;
}

.hero-note {
  font-size: 0.78rem;
  color: rgba(240,237,232,0.4);
  margin-top: 0.75rem;
}

.social-proof {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  margin-top: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255,255,255,0.08);
}

.avatars { font-size: 1.2rem; }
.avatar-plus { color: var(--orange); font-weight: 700; }

.social-proof p {
  font-size: 0.82rem;
  color: rgba(240,237,232,0.6);
  margin: 0;
}

.hero-card {
  background: var(--dark-2);
  border: 1px solid rgba(232,64,10,0.2);
  border-top: 3px solid var(--orange);
  border-radius: 6px;
  padding: 2rem;
}

.hero-card-label {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1.25rem;
}

.hero-checklist {
  list-style: none;
  margin-bottom: 1.5rem;
}

.hero-checklist li {
  color: var(--text-light);
  font-size: 0.9rem;
  padding: 0.5rem 0 0.5rem 1.5rem;
  position: relative;
  border-bottom: 1px solid rgba(255,255,255,0.05);
}

.hero-checklist li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--orange);
  font-weight: 700;
}

.hero-price {
  font-family: var(--font-display);
  font-size: 2.4rem;
  font-weight: 800;
  color: var(--white);
  margin-bottom: 0.25rem;
}

.hero-price span {
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 400;
  color: rgba(240,237,232,0.5);
}

.hero-card-note {
  font-size: 0.75rem;
  color: rgba(240,237,232,0.35);
  text-align: center;
  margin-top: 0.75rem;
  margin-bottom: 0;
}

/* ===================== TRUSTED BAR ===================== */

.trusted-bar {
  background: var(--black);
  padding: 0.9rem 2rem;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  flex-wrap: wrap;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(240,237,232,0.45);
}

.trusted-label { color: var(--orange); }
.divider { color: rgba(240,237,232,0.2); }

/* ===================== PROBLEM ===================== */

.problem {
  background: var(--cream);
  padding: 90px 0;
}

.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}

.col-left h2 { color: var(--text-dark); }
.col-left p { color: var(--text-body); }

blockquote {
  background: var(--dark);
  color: rgba(240,237,232,0.85);
  border-left: 3px solid var(--orange);
  padding: 1.25rem 1.5rem;
  font-style: italic;
  font-size: 0.95rem;
  line-height: 1.7;
  margin-top: 1.5rem;
  border-radius: 0 4px 4px 0;
}

.problem-card {
  display: flex;
  gap: 1rem;
  padding: 1rem;
  border-bottom: 1px solid var(--cream-dark);
  align-items: flex-start;
}

.prob-icon { font-size: 1.1rem; flex-shrink: 0; margin-top: 2px; }

.problem-card h4 { color: var(--text-dark); font-size: 0.9rem; margin-bottom: 0.2rem; }
.problem-card p { font-size: 0.85rem; color: var(--text-body); margin: 0; }

/* ===================== SOLUTION ===================== */

.solution {
  background: var(--dark);
  padding: 90px 0;
}

.solution-inner { text-align: center; }
.solution h2 { color: var(--white); }

.solution-sub {
  color: var(--text-light);
  max-width: 600px;
  margin: 0 auto 3rem;
  font-size: 1rem;
}

.deliverables {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  text-align: left;
  margin-top: 2rem;
}

.deliverable-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(232,64,10,0.15);
  border-top: 3px solid var(--orange);
  border-radius: 4px;
  padding: 2rem;
}

.del-num {
  font-family: var(--font-display);
  font-size: 3rem;
  font-weight: 800;
  color: rgba(232,64,10,0.2);
  line-height: 1;
  margin-bottom: 0.75rem;
}

.deliverable-card h3 { color: var(--white); }
.deliverable-card p { color: var(--text-light); font-size: 0.9rem; margin: 0; }

/* ===================== HOW IT WORKS ===================== */

.how {
  background: var(--black);
  padding: 90px 0;
}

.how .col-left h2 { color: var(--white); }
.how .col-left p { color: var(--text-light); }

.steps { margin-top: 2rem; }

.step {
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
  padding: 1.25rem 0;
  border-bottom: 1px solid rgba(255,255,255,0.06);
}

.step-num {
  font-family: var(--font-display);
  font-size: 1.8rem;
  font-weight: 800;
  color: var(--orange);
  flex-shrink: 0;
  width: 40px;
  line-height: 1;
}

.step h4 { color: var(--white); }
.step p { color: var(--text-light); font-size: 0.88rem; margin: 0; }

.checkout-card {
  background: var(--dark-2);
  border: 1px solid rgba(232,64,10,0.25);
  border-top: 3px solid var(--orange);
  border-radius: 6px;
  padding: 2rem;
}

.checkout-label {
  font-family: var(--font-body);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 1.25rem;
}

.checkout-list {
  list-style: none;
  margin-bottom: 1.5rem;
}

.checkout-list li {
  color: var(--text-light);
  font-size: 0.88rem;
  padding: 0.5rem 0 0.5rem 1.5rem;
  position: relative;
  border-bottom: 1px solid rgba(255,255,255,0.05);
}

.checkout-list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--orange);
  font-weight: 700;
}

.checkout-price {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--white);
  margin-bottom: 0.25rem;
}

.checkout-price span {
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 400;
  color: rgba(240,237,232,0.45);
}

.checkout-note-small {
  font-size: 0.72rem;
  color: rgba(240,237,232,0.3);
  text-align: center;
  margin-top: 0.75rem;
  margin-bottom: 0;
}

/* ===================== TESTIMONIALS ===================== */

.testimonials {
  background: var(--dark);
  padding: 90px 0;
  text-align: center;
}

.testimonials h2 { color: var(--white); margin-bottom: 3rem; }

.testimonial-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  text-align: left;
}

.t-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: 4px;
  padding: 1.75rem;
}

.stars { color: var(--orange); font-size: 0.85rem; margin-bottom: 1rem; }

.t-card p {
  color: var(--text-light);
  font-style: italic;
  font-size: 0.9rem;
  margin-bottom: 1.25rem;
}

.t-author {
  display: flex;
  gap: 0.75rem;
  align-items: center;
  font-size: 0.85rem;
}

.t-author div { display: flex; flex-direction: column; }
.t-author strong { color: var(--white); font-size: 0.88rem; }
.t-author span { color: rgba(240,237,232,0.45); font-size: 0.78rem; }

/* ===================== ABOUT ===================== */

.about {
  background: var(--cream);
  padding: 90px 0;
}

.about-inner {
  display: grid;
  grid-template-columns: 360px 1fr;
  gap: 4rem;
  align-items: start;
}

.about-photo { position: relative; }

.photo-placeholder {
  width: 100%;
  aspect-ratio: 3/4;
  background: var(--dark);
  border-radius: 4px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  color: rgba(240,237,232,0.3);
  border: 2px dashed rgba(232,64,10,0.3);
}

.about-content h2 { color: var(--text-dark); }
.about-content p { color: var(--text-body); }

.stats-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
  margin: 2rem 0;
}

.stat {
  background: var(--white);
  border: 1px solid var(--cream-dark);
  border-radius: 4px;
  padding: 1.25rem;
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}

.stat-num {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 800;
  color: var(--orange);
  line-height: 1;
}

.stat-label { font-size: 0.78rem; color: var(--text-muted); }

.about-tagline {
  font-style: italic;
  color: var(--text-muted);
  font-size: 0.9rem;
  margin: 0;
}

/* ===================== FAQ ===================== */

.faq {
  background: var(--cream-dark);
  padding: 90px 0;
  text-align: center;
}

.faq h2 { color: var(--text-dark); margin-bottom: 3rem; }

.faq-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  text-align: left;
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 6px;
  overflow: hidden;
}

.faq-item {
  background: var(--white);
  padding: 2rem;
  border-bottom: 1px solid rgba(0,0,0,0.06);
  border-right: 1px solid rgba(0,0,0,0.06);
}

.faq-item:nth-child(even) { border-right: none; }
.faq-item:nth-last-child(-n+2) { border-bottom: none; }

.faq-item h4 { color: var(--orange); font-size: 0.95rem; margin-bottom: 0.6rem; }
.faq-item p { color: var(--text-body); font-size: 0.9rem; margin: 0; }

/* ===================== FINAL CTA ===================== */

.final-cta {
  background: var(--black);
  padding: 100px 0;
  text-align: center;
}

.final-cta-inner { }
.final-cta h2 { color: var(--white); margin-bottom: 1rem; }
.final-cta p { color: var(--text-light); max-width: 500px; margin: 0 auto; }

.cta-buttons {
  display: flex;
  gap: 1rem;
  justify-content: center;
  flex-wrap: wrap;
  margin-top: 0.5rem;
}

/* ===================== FOOTER ===================== */

.footer {
  background: var(--dark);
  padding: 2.5rem 0;
  border-top: 1px solid rgba(255,255,255,0.06);
}

.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 1rem;
}

.footer-logo {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 800;
  color: var(--white);
  letter-spacing: 0.06em;
  margin-bottom: 0.25rem;
}

.footer-tagline {
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  color: rgba(240,237,232,0.3);
  margin: 0;
}

.footer-copy {
  font-size: 0.78rem;
  color: rgba(240,237,232,0.35);
  text-align: right;
  margin: 0;
  line-height: 1.8;
}

.footer-copy a { color: var(--orange); }

/* ===================== STICKY BAR ===================== */

.sticky-bar {
  position: fixed;
  bottom: 0; left: 0; right: 0;
  z-index: 300;
  background: var(--orange);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0.75rem 2rem;
  gap: 1rem;
}

.sticky-bar p {
  font-size: 0.85rem;
  color: var(--white);
  margin: 0;
}

.sticky-btn {
  background: var(--white);
  color: var(--orange);
  font-weight: 700;
  font-size: 0.82rem;
  padding: 0.45rem 1.25rem;
  border-radius: 3px;
  text-decoration: none;
  white-space: nowrap;
  transition: background 0.2s;
  flex-shrink: 0;
}

.sticky-btn:hover { background: var(--cream); text-decoration: none; color: var(--orange); }

/* ===================== SCROLL REVEAL ===================== */

.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.55s ease, transform 0.55s ease;
}
.reveal.visible { opacity: 1; transform: translateY(0); }

/* ===================== RESPONSIVE ===================== */

@media (max-width: 900px) {
  .hero-inner, .two-col, .about-inner { grid-template-columns: 1fr; gap: 2rem; }
  .deliverables, .testimonial-grid, .faq-grid { grid-template-columns: 1fr; }
  .faq-item { border-right: none; }
  .faq-item:nth-last-child(-n+2) { border-bottom: 1px solid rgba(0,0,0,0.06); }
  .faq-item:last-child { border-bottom: none; }
  .footer-inner { flex-direction: column; text-align: center; }
  .footer-copy { text-align: center; }
  .about-photo { max-width: 300px; margin: 0 auto; }
}

@media (max-width: 600px) {
  .nav-links { display: none; }
  .trusted-bar { gap: 0.5rem; }
  .cta-buttons { flex-direction: column; align-items: center; }
  .sticky-bar { flex-direction: column; text-align: center; padding: 0.9rem 1rem; }
}